EDC – Electronic Data Capture
EDC is an important part of any event as it can be integrated with pre-event evites and post-event email follow-up. A simple driver's license scan, coupled with real-time data management begins the consumer activation process. Then consumers are reached using rewards, promotions, coupons and incentives.
Benefits
Allows for lead management at events
Provides data that can be fully integrated with social, email and mobile messaging systems to schedule drive-to-retail offers based on location
Leads to on location and online engagements that can be customized in real-time for products or services being featured at specific events, promotions or launches
Mobile
We have found ways to effectively use mobile phones to deliver value to the user, and to activate consumers for our clients. To guarantee successful campaigns, we integrate SMS, email and .mobi pages into broader marketing strategies, ensuring that we help clients achieve their goals. We use mobile strategies for brand marketing, event awareness, event engagement and viral marketing.
eQ
Versatile in its application, QR codes can be used as a driver for pre-event registration, during events and as an addition to any messaging. These two dimensional bar codes provide a simple way for you to supply consumers with enhanced content. They are distinctive mobile tools to add something different to any promotion or event.
eSign
This technology lets you connect with your customers where they work and where they play. We help create dynamic, engaging experiences at events, venues, through transit and much more. You can capture data, deliver promotional offers and engage consumers with immersive out-of-home touch points.
Media
Integrated brand or broadcast content
SMS tools
Interactive applications
Real-time POP CMS
Custom content
Dynamic Interactive Content
Touch screen LCDs
Games and product demos
Immersive, interactive experiences
Reporting & Analytics
Fully-integrated with engagement database and reporting
Data Analytics
We take your results and turn them into enhanced leads. Our proprietary algorithms allow us to examine your data to uncover hidden insights. We help you identify high-value customers making your experiential investments work harder. With our program we identify leads that are often missed by other marketing programs.
Benefits
Advanced measurement, reporting and feedback systems
Fully integrated into a lead management system to deliver enhanced prospect information to your sales team
Consumer research modules to measure behaviour, opinions and purchase intent - helping to identify high-value customers
Information that empowers marketers to provide high-value consumers with dynamic reasons to engage with a brand and transact
Activate
Creating long-term, two-way communication that builds brand loyalty and drives consumers to transaction.
Engage
Amplifying the brand experience and creating a value exchange to suit the desires of each consumer.
Acquire
Attracting and identifying high-value consumers.
Social
Designed for events and promotions, Social technology allows for real-time interaction that immediately captures customer data. It takes the event experience and moves it to a social platform for ongoing communication, leading to instantaneous, viral dissemination to a broad group of connected individuals. This information supports post-event sales and marketing objectives, making it simple to follow-up with the consumer.
Benefits
Capture consumer data
Survey to identify and segment target audiences
Upload to social media sites
Produce postcards with product information and/or offers
Fully-integrate for an engagement database and reporting
Fully-integrate with a lead management platform